PRIZE WINNER
Competition held by Poli.Design & Valextra Retail / Group Project / Winter 2023 / Milan, Italy
Supervisors: Matteo O. Ingaramo / Federico Elli / Riccardo Nagri / Xiaozhu Lin / Martina Labarta
Teammates: Avneet Deol / Konstantina Moutselou / Miriam Crespo / Davide Graysen Laurenti
This competition challenges participants to create innovative concepts and experiences for Valextra’s retail boutiques and department stores. The goal is to design Visual Merchandising tools that enhance product visibility and display capacity, engage clients, and improve the overall shopping experience. These tools should be adaptable, timeless, and compatible with various collections and store concepts worldwide. The aim is to increase conversion rates and sales while providing functional solutions for specific products.
CONCEPT
Presenting a retail concept that effortlessly embodies Valextra's philosophy. Our Visual Merchandising tools are versatile, and seamlessly adaptable to diverse collections and store concepts worldwide. It's the epitome of harmony and sophistication, promising an enhanced shopping experience.
1. The Gentleman / 2. The Charmer / 3. The Highlighter / 4. The Attractor / 5. The collector / 6. The Prestigious / 7. The Bearer
THE GENTLEMAN
adjustable bag strap hanger with a versatile base
THE ATTRACTOR
eye-catching base for attention-grabbing displays and showcasing unique combinations
THE HIGHLIGHTER
spotlighting key items, whether they're showcasing a new color, a fresh design, or a best-seller
THE PRESTIGIOUS
protective tool designed to highlight and safeguard valuable items
THE COLLECTOR
modular tray system for easy customization, providing a dynamic showcase for SLG personalization
THE CHARMER
versatile leather charm stand designed for dual-sided use
THE BEARER
freestanding hanger for effortless display, showcasing items from both the front and side perspectives
medium size
large size
details
